Flappy Bird Case Study: Hyper-Casual Game Success Tips

Here are some slides from a little talk I gave about “how to be successful making hyper-casual games” from the 2019 Game Development Conference.

Hyper-casual games are one of the (few) viable success stories in mobile gaming this year. To an outsider, these titles may look like cloned, low-quality schlock. But, much like the pop music industry, success in hyper-casual involves an extremely polished nugget of gameplay wrapped in carefully calibrated image, proved out through market testing, and shared with the world via a well-established but very-hard-to-enter distribution model. This session will pull back the curtain and look at how this all really works and where quality really matters.