College Football 25 Team Builder

Game Intro
College Football 25 was one of EA SPORT's most anticipated release of the year. And the Team Builder tool was one of the keystone features, allowing fans to bring their custom creations to the field.
EA Sports partnered with Double Coconut because of our expertise at web-based User Experience (UX) and expertise at Web engineering for games.
Gallery
Timing
5 months initial work plus ongoing maintenance
Team Composition
  • Project Manager
  • Product Manager
  • UX Designer
  • Lead Web Engineer / Tech Director
  • Lead Angular Engineer
  • Senior HTML/CSS Engineers
  • QA Analysts
Our Contribution
The Problem
There were a few key pillars to design around:
  • A Deep Creation Suite where players felt a strong sense of ownership.
  • Power to customize their team and schools more than ever before.
  • Ability to Discover & Share great content and content creators.
  • Ability to share your creations with others.
  • Elevating Creators for their creative accomplishments.
Our Solution
Our team worked closely with EA Sports to create the Team Builder as a web based tool that could be run from any web browser around the world, linking up with the console game when ready to try out your creation.
UI/UX Concepts: We looked at numerous retailers, games, and other top sites around the world that allow people to customize apparel, especially around Sports.
Responsive 2D/3D Web Rendering Engine: Using a combination of Angular and well-templated HTML/CSS we were able to create a fast-loading interface that swiftly rendered 3D helmets, uniforms, stadiums, etc.
Quality: We tested heavily along with EA Sports using professional game testers as well as fans and polished, polished, polished.